Cannes Lions

WILD

PONCE, Buenos Aires / UNILEVER / 2020

Film
Film

Overview

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Overview

Execution

A camp fire is an ideal situation to show all your moves.

In this commercial, a young man applies the new Axe Wild, and joins his friends at a camp fire that’s loaded with mosquitoes. The situation becomes unbearable, so he decides to bring out his wild side and with his frog-like tongue helps a gorgeous guitarist to get rid of the insects so she can keep on playing. Then he ends up surprising her with his incredible guitar skills.

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12 items

1 Cannes Lions Award
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