Intent on making this ‘like no other’, we eschewed traditional event branding and instead created a distinctive new identity: The Colour Rooms name became the focus for communications and the BRAVIA brand was boldly side-lined to become a minimized sign-off on in-house event communications.Re-branded ‘a space by BRAVIA’, the spaces avoided the potential trap of being crudely branded 3D billboards and instead focused attention on revealing the Sony’s high production values, design focus and commitment to innovation.We created stylish, vibrant spaces with flexible layouts including a private screening room, bar, kitchen, VIP lounge, performance and presentation space. They complemented their distinctive locations (disused spaces of architectural merit that had never been used before) while curious ‘splashes’ of personality - a swing lit from within, a giant neon - played on their affinity with the local vibe (cutting edge London Shoreditch minimalism; Berlin Prenzlauer-Berg bohemian functionality).

Sony overtook Samsung to become #1 in the LCD TV market with 19.5% share.Increase in brand preference for Sony across all markets.BRAVIA now twice as likely to be recommended than Samsung.Achieved over €1.3m worth of PR coverage in press & TV.