Our team of multi-media artists, musicians and writers traveled throughout Argentina in a motor-home fitted-out with state-of-the-art Nokia communications features, stopping at places of stunning natural beauty to work and perform with local choirs, poets, dancers and musicians. Merging content generated by state-of-the-art applications with both traditional and modern communications media (from internet to TV, print and radio) they created, recorded and communicated events in real-time, sending a powerful message across the country.

Nokia Trends Artemotion on YouTube and Flickr scored over 200,000 hits. National and cable TV stations broadcast events to millions of viewers.The Nokia Trends Artemotion series reached over 3 million viewers in two months. The value of the media coverage obtained was 500% higher than the initial production investment.