An educational and free puppet theater visiting the Brazilian cities with more cases of arboviruses on board a wagon-theater.

The show tells the story of Trimilique, a village where everyone remains locked at home because of their fear of Edes and Egídios, a group of guys wants to turn the town's water chest into the world's largest Aedes aegypti breeding place.

But things change when Ícaro arrives, a trucker who discovers the secret of Icaridin and defeats Edes and Egídios with the help of the girl Dina and her family.

October 2016: invitation to the press conference and to the premiere of the show

November 2016: press conference, search results, press kit and the premiere of puppet theater

November 2016 - March 2017: interviews with local SBD-A speakers during the road show and press releases with regional results of the search

Media Outputs: 99 shows, 6449 spectators, 195 media outlets talking about and a total of 561.151.556 impressions

Target Audience Outcomes: Children have learned to protect themselves from Aedes aegypti and to prevent its proliferation. A lesson learned at this age is forever. Certainly the dengue mosquito will have much more difficulties with children (adults later) so well informed.

Business Outcomes: fixation of SBP as a brand also of body repellents and a consistent (but not yet measured) contribution to the initial sales curve in the cities visited.