Cannes Lions
JWT VIENNA, Vienna / RECKITT BENCKISER / 2006
Overview
Entries
Credits
Execution
A large sponge was mounted onto a mechanical rolling board showing a "hairy" leg. As the board rolls to the next photo, the sponge is "removing" a strip of unwanted hair leaving behind smooth and silky skin.
Outcome
The marketplace results are not yet in-house, because the billboard was mounted on April 19th.
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12 items