Football teams in Brazil can't compete with European teams when it comes to hiring players. Salaries paid abroad are much higher and Brazilian players leave in seek of better contracts and more money, leaving fans frustrated to see their heroes go and weakening the Brazilian local championship.It is time for a change. We created a new business proposition, giving power to fans to contribute financially and hire football stars to play for their favourite teams.'My Own Player' is a digital platform that allows fans to chose who they want to have playing for their team, and then buy shares to collectively hire him.The shares can later become profit over future transactions, giving an active stake to fans over who gets hired and negotiated.

The platform was launched to bring Brazilian star, Wesley, currently playing for Werder Bremen in Germany, to come back to Brazil and play for the very popular Brazilian team Palmeiras.

First, the URL, www.wesleynoverdao.com.br, appeared on the Palmeiras jersey worn by the players during the derby against rival São Paulo. The new platform was introduced during the game for millions of people watching it on TV. As the platform became an instant topic due to its innovation, Twitter became the most powerful tool, as fans were encourage to use #wesleynoverdao to promote the initiative. Several videos were seeded, always leading to the Digital Platform. A massive PR campaign took place and kept the topic on every sports related TV show for the duration of the campaign.

In the global capital of football, the initiative had massive engagement, raising U$1m in less than a month. And for the first time in history, fans are able to hire whom they want, to play for their team.Earned media: U$10.8mEstimated media reach: 20m peopleOnline impressions: 84mMoney raised: U$600,000