No particular restrictions on Branded Entertainment in France in this business sector (tourism).

We created a concept: the ultimate sleep. We mounted an expedition to find a place to sleep where no one has ever slept before: on the top of Mount Roraima, in the heart of the Amazon jungle, on a windswept, cloud-capped peak.

The challenge was to mount a real expedition:

- a team of real adventure-seekers, not actors, with its two heroes being actual experienced explorers

- a partnership with Columbia for the expedition equipment

- a production by Vice, a benchmark in web documentaries of this kind

Developed entirely in HTML5, the platform offers a spellbinding full-immersion experience

The operation and platform achieved their objectives of visibility for the IBIS brand. A month and a half after the launch, the results exceeded the brand's expectations:

- Over 200 press or web articles in over 30 countries, on all continents.

- 1.5 million individual visitors to the site (versus a target of 700,000)

- 2.3 million viewings of the trailer, with over 20% viral marketing.

- 30% increase in the number of Facebook fans

- And above all, proof of the interest stimulated by the content: the average time spent on the site was 6'30", more than double the usual figure for brand advertising sites.