Cannes Lions
RAPP DIGITAL BRASIL, Sao Paulo / SKY TV / 2004
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Interactivity is one of the most impressive feature of Brazilian Soccer Championship television transmission made by Sky TV. Therefore, the creative concept uses this feature to invite the site´s visitors to interact with a soccer ball. The final act is a surprise that reveals the sellingmessage: 'Brazilian Soccer Championship 2004 with interactivity, only on Sky TV. Sign up now!'.
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