Cannes Lions
DARE, London / HOVIS / 2012
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Description
An epic race of endurance as hundreds of farmers battle their way across the countryside, overcoming all manner of obstacles thrown up by the challenging landscape.
This battle of spirited, honest endeavour – featuring real-life Hovis farmers - champions the farmers that produce the best wheat in this country and celebrates the fact that Hovis works exclusively with them to have only 100% British wheat in their loaves.
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