Cannes Lions

BREADED HAKE

JWT BRAZIL, Sao Paulo / GOMES DA COSTA / 2011

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Overview

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Credits

OVERVIEW

Description

To promote fresh ready-to-eat Tuna salad, from Gomes da Costa, leading fish company in Latin America.

Execution

GOMES DA COSTA has the concept "the best the ocean has to offer". Since March 2011, this concept has been literally exposed, life-size, shaped like a vending machine with a large real-life aquarium in some gyms in São Paulo.

Live fish and corals in a non-refrigerated machine that sells a line of healthy products, ready-to-eat tuna and sardine.

Because of the aquarium, the vending machine requires a careful weekly maintenance, which once again reinforces the care and expertise of GOMES DA COSTA in bringing the best of the ocean to consumers.

Outcome

The entire first stock of the vending machine sold in three days.7,000 students at the gym impacted a week.Mentioned in Veja, the weekly magazine equivalent to Time magazine in Brazil

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