Bacardi wanted a fun summer spot about finding your truest self, and we were able to bring that to life with a campaign that breaks people out of their ruts and sets them free.

In this summer film, Bacardi imagines an entire Caribbean Town stuck in a “Boomerang” loop. It’s a world that represents a little bit of the life we all live in sometimes—an infinite loop that only good music and summer’s energy can break us out of.

Bacardi invites you to break free and feel summer’s Caribbean vibes with Major Lazer's hit song “Front of the Line.”

It's Summer. Break Free.