Our world is non-stop. It is fast and it is busy. Kit Kat’s role is to provide an antidote to our speedy lives. ‘Have a break’ is Kit Kat’s global tagline, and through the visual technique, giving the impression of speed, or non-stop movement, we create a scene depicting both peace and hurry.

Our world is non-stop. It is fast and it is busy. Kit Kat’s role is to provide an antidote to our speedy lives. ‘Have a break’ is Kit Kat’s global tagline, and through the visual technique, giving the impression of speed, or non-stop movement, we create a scene depicting both peace and hurry.

Brand positioning was emphatic. Kit Kat’s role, its proposition, also gained clarity in a relatively new market: Tunisia. The visual itself and the ‘trick’ played an important part in conveying the message, as well as attracting attention. More than just a chocolate, break time now means Kit Kat time throughout the country.