Gatorade is the world leader in sports drinks that has historically communicated the importance of high-quality hydration by highlighting the performance of high-end athletes. But, a few years ago, the brand changed the game and began to connect with new audiences, trying to capture new growth opportunities. Moving from competitive athletes to being “for someone like me”.

Leaving the "sport only occasions" to be "every action occasion". Because regardless of the level of athlete you are, or the goal you have, we can all perform well and we all need to be in good shape with our bodies. That's why Gatorade helps us on that journey by giving us the energy to keep going.

Sometimes, We all go through some love disappointment. Nothing serious, but sometimes a moment like this seems like the end of the world.

This film is a simple, human and empathetic story. Narrated with touches of humor and irony, it shows how sport, endorphins and sweat take the main character of the film out of a difficult moment; restoring his confidence and self-esteem until transforming him into a more vital person than he was.

This film states that we are all athletes, we can all perform well, we all need to be in good shape with our bodies, and Gatorade helps us on this journey, giving us the energy to continue.

The “for someone like me” indicator grew considerably compared to previous measurements of the brand