Diet Pepsi Jazz is a delicious, no-calorie treat. Our never-been-done-before print insert highlighted the attributes of the cola with Jazz music and musical notes that popped out when opened (Sight & Sound). Then, a gentle rub on back of insert released the rich aroma of Black Cherry and French Vanilla (Touch & Smell). To satiate their longing, consumers needed to purchase Jazz and experience its delicious Taste

Instant PopularityGreat Breakthrough95% ad recall80% said ad conveyed essence of Jazz67% strongly agreed it was memorable Tremendous Engagement80% reopened the ad at least twice 25% opened it 6+ timesUnprecedented “Pass-along” 75% showed it to at least one other person 50% showed it to 2+