Since breast cancer can strike when least expected, can an awareness campaign also do the same?

The concept was to interrupt regular radio programming on the all-business channel BFM 89.9 with reminders. These were seamlessly delivered as news items, interview questions or even business-coaching tips by the newscasters and programme hosts themselves; in exactly the same style of delivery as the segment they were presenting.

Primarily targeting women, some spots were chosen to tackle awareness of male breast cancer as well.BFM 89.9, in support of breast cancer awareness.

The concept: interrupt regular radio programming on the all-business channel BFM 89.9 with awareness messages, seamlessly delivered by newscasters/program hosts themselves; read in exactly the same style of delivery as the news/daily update/business coaching segment they were presenting.

As this was part of a larger nationwide awareness program for the general public (with a number of other organisations also participating), measuring results for only this particular initiative for BFM is not possible.