Cannes Lions
MARK BBDO, Prague / AVON / 2006
Awards:
Overview
Entries
Credits
Execution
We created nice pictures of women’s breast. Then we damaged the media across the breast. The damage demonstrated the possible effects of breast cancer without shocking the women. The damage was connected with the medium and based on its character.
Outcome
The results:53% of Czech women went to get a check-up or had plans to get a check-up after the campaign ran. (Millward Brown 2005)
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