No Make Up for Abuse Taking advantage of one of Twitter’s features that is hardly ever noticed. Images in Twitter’s timeline are shown over a white canvas. When clicked on, they are shown over a black canvas. We used this characteristic to upload photographs of women’s faces with transparent zones, thus allow us to deliver our message.

No Make Up for Abuse Taking advantage of one of Twitter’s features that is hardly ever noticed. Images in Twitter’s timeline are shown over a white canvas. When clicked on, they are shown over a black canvas. We used this characteristic to upload photographs of women’s faces with transparent zones, thus allow us to deliver our message.

Our community increased its interactions this month by 270% compared to previous months.

Colombian famous female personalities lent their image free of charge,

saving the campaign over 50.000 USD for the rights to use these pictures.

Increase of impressions: 160%

Increase of replies: 281%

Increase in followers: 150%

The most important result of this campaign was that

Colombia’s most important organization against domestic violence collaborated with us by deploying media coverage.