Cannes Lions

BREAST CANCER CARE

M&C SAATCHI, London / BREAST CANCER CARE / 2012

Film
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Description

This powerful film for Breast Cancer Care uses pills as a metaphor for how both the illness and the treatment can overshadow the woman behind: People see the cancer, not the person.BCC is the only UK wide charity that sees past the illness, providing emotional and practical support to that woman behind it.

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