Cannes Lions

EARTH HOUR

DDB OSLO, Oslo / WORLD WILDLIFE FUND (WWF) / 2009

Film
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An astronaut finds himself utterly alone in space as all earth's lights suddenly disappears, making him wonder if Houston might have a problem...

Earth Hour has grown to be the world's largest climate campaign, in which people are encouraged to switch their lights off to show their concern for climate change, and through this action send a message to politicians worldwide. This TV ad was aired in the week before the event took place in Norway.

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