Making Venezuelan mothers breastfeed their babies exclusively for six months, under the same message: BREAST IS BEST FOR YOUR BABY FOOD.Program's target population: Women aged 15 to 70 years from all social strata.

We placed our packages in a one to one competition against baby formulas in the POS on the main supermarkets of the country. It´s strategic design withdraw be passed hand to hand becoming a powerful competitor for the traditional baby formulas.

Increased by 21.3% the number of Venezuelan mothers who give milk.

The movement of hundreds of contributors.

Viralization in major social networks.

Interest of other countries in the project.

UNICEF recognition at regional level: Footprint Award for best integrated campaign.

Impact of 20 NGO's must deal with the project.

Support of more than 1,700,000 mothers in attendance to events.

Breastfeeding clinics in major hospitals.

First time together to work together: the private sector, the public and NGOs for a common purpose, in a country where there is separation.

So far the campaign has been achieved thanks to donations from various partners that add up to date 3,000,000.00