Cannes Lions

BREATHE RIGHT

NELSON HENRY, Wayzata / CNS / 2003

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This spot dramatises a common scenario-difficult breathing due to congestion-in an entertaining and effective way. Having the subject's head collapse. Luckily, the subject's mother has Breathe Right Nasal Strips on hand. They open his nose, allowing him to breathe freely, so he feels better, and gets some sleep.

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SHISEIDO CO., LTD., Tokyo

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