Cannes Lions

BREATHING SYMPHONY

4129GREY ISTANBUL, Istanbul / GLAXO SMITH-KLINE / 2017

MP3 Original Language

Overview

Entries

Credits

Overview

Description

We imitated the noisy breath and the full breath musically. The nasally congested, loud breathing was played as out of tune instruments, while the full breath played like a symphony.  The ad had a stereophonic sound design that imitated the sound and play of two nostrils.

Similar Campaigns

12 items

Interactive art sculptures - Keep It Pumping

PLATFORM, London

Interactive art sculptures - Keep It Pumping

2016, NOVARTIS

(opens in a new tab)