Cannes Lions

BREATHING SYMPHONY

4129GREY ISTANBUL, Istanbul / GLAXO SMITH-KLINE / 2017

MP3 Original Language
MP3 Original Language
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We imitated the noisy breath and the full breath musically. The nasally congested, loud breathing was played as out of tune instruments, while the full breath played like a symphony.  The ad had a stereophonic sound design that imitated the sound and play of two nostrils.

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