A boy has never been cuddled since he was born. He left his home and family, sad and desperate. His mum is looking for him in the city. She finds him. He is sitting in front of a supermarket. Inside, there is a family that smiles and cuddles each other, like in a bad ad. They use Breeze Power detergent. That's what the boy wants. He shows the family to his mother. She smiles and cuddles him for the very first time.