Today’s stains have become far more complex and tougher to remove. So, whereas ketchup used to be made mainly from tomatoes and vinegar, today it’s a complicated blend of preservatives, enhancers and dyes. This ad shows the various components that go into a seemingly innocuous modern stain, ending with the claim that Breeze can remove them all.

With a device that hasn’t been used as an advertising medium before – the magnetic security tag, we created a cost-effective, creative demonstration of Breeze’s capability. And by providing free samples of the product at the Point Of Sale, shoppers retained that association after leaving the store.

In this environment, un-cluttered by other washing brands, Breeze had a monopoly on brand voice, resulting in a 24% increase in product movement and a 74% cost saving over our traditional approach.

But perhaps the most positive result of all, is that we ran out of Breeze samples faster than we had hoped, at every location.