The idea was to take this fruit juice infused rum-based spirit, and express its core: bold, irrepressible, vibrant and always keeping it real. The biggest challenge was to keep the design uniquely true to the essence of each flavor, and yet still relevant to our female audience.

Our solution, an instinctive physical interaction with each fruit’s appearance and texture. SLICE a lemon, LICK a strawberry, SQUEEZE a lime, CLASP a grapefruit, SUCK an orange, SMASH a blueberry and SQUISH a peach.

We gave each action a unique twist to the idea. An homage to our female target audience. A woman seductively ‘Licks’ the bottle with a strawberry tongue. A Venus flytrap ‘Clasps’ a grapefruit to reflect the control of a tantalizing mistress. A pair of pink pumps ‘Squishes’ its peach heel and tempts on-lookers. The collection stays consistent with an edgy attitude that pushes the unimaginable.

The client is extremely satisfied with the outcome we designed for them. And 100,000 units had been sold out immediately after they launched over the Chinese New Year period in the first-tier cities. Since they came to the market, they suddenly became topic subject among the moment, in all media channels. Therefore, there is going to be a re-production of 20,000 units later. This limited edition made a strong impression to Chinese consumers and Breezer started to become very recognizable among the young generations, which built a strong association with the brand.