Tiger Beer has just created a new variant, Tiger Crystal.

Tiger Crystal is positioned as the beer 'Brewed For Your Fire', and we sought to own the space of being in the zone. In other words -- Tiger Crystal refreshes you so you can stay in the zone.

We wanted to bring this to life in a way that would resonate with Gen Z drinkers, so we decided to speak in the internet cool language of the generation.

In the film, the world transforms into a chaotic animated wonderland, complete with creatures and characters inspired by the memes and GIFs of Gen Z.

We used a mix of 2D and 3D animation and visual effects. The challenge was to find ways of blending these different styles naturally and shifting between the real world and the animated world.