Technology and industrialization seem to be overruling today's world. In fact the 4 top brands in the world according to Fortune rankings are tech companies.

The same happens in the beer industry, where the major players also happen to be those who produce beer in an technologically and industrialized way.

The craft, care and man work put to make a Gisberga seemed not to be able to compete with those machine corporations. That's why we had to put creativity to work and show the unique benefits of the human touch.