Pakistan has one of the worst records of child marriages in the world. Almost a quarter of all Pakistani women in the last ten years have been married before the age of 18.

Bills to raise the legal marriage age to 18 have been rejected previously by the government on religious grounds.

UN Women has been working hard to raise public support and help ministers introduce a bill that would protect girls. Our brief was to come up with a unique idea that would not only raise awareness of the issue, but also educate the public about the long-term harmful effects of getting a girl married young instead of educating her.

Pakistan has a massive issue of child marriages. In order to fight this, we collaborated with the nation's biggest fashion designer to design a new kind of a bridal outfit and hijacked the country's largest bridal-wear fashion show to reveal it to the public in a shocking stunt.

As the showstopper of the celebrity-studded night, amidst bejeweled adult brides in elaborately embroidered wedding gowns who glided on the catwalk, and with the nation's top fashion bloggers recording, out walked on the ramp a little girl wearing a Pakistani schoolgirl's uniform embellished with beautiful Pakistani traditional bridal motifs - the Bridal Uniform.

In collaboration with the nation's best known bridalwear artist - Ali Xeeshan, we meticulously designed a new kind of a bridal outfit: one that symbolizes the trade-off that takes place when a girl is married young and is deprived of her right to an education, and revealed it on the bridal fashion industry's biggest night.

As the showstopper of the night, amidst bejewelled adult brides in elaborate gowns, and with the nation's top fashion bloggers recording, out walked on the ramp a little girl wearing a Pakistani schoolgirl's uniform embellished with beautiful traditional bridal motifs.

The Bridal Uniform had been created by merging traditional wedding outfit embroidery patterns with a common government school girl's uniform.

The stunt was then followed up by a print piece in a local fashion magazine, and instructional posters printed for on-ground NGOs to showcase in villages.