Every detail in the design was derived from the Run Flat Tire itself. Every letter of the typography which told our stories, was created from the of Run Flat Tire material. This way we could tell our story and yet keep the product at the very heart of the design.

One of our key challenges was to not only depict the technology but the effect it has on people's lives.

Tire Communication everywhere has a standard look and feel. Our fresh executions helped catch people's eye and the key benefit of not losing time, stood out clearly both in the story and design treatment as well, which helped achieve our initial objective of promoting the Run Flat Technology in a memorable way.