This little rectangular show caught public’s attention by storm. The inclusion of Bright Exercise received great feedback from our audiences through social media that got many viewers to realize the importance of becoming healthy.

With the success, through positive responses from our audiences, Bright TV placed the Bright Exercise show on more of their programs without expiring period. This initiative has further strengthened Bright TV’s positioning in committing to make Thai lives brighter.

Bright TV exists to brighten up Thai lives.

However being a TV channel broadcaster we were encouraging people to become inactive and lead unhealthy lives.

So we asked ourselves, if we could turn the time people spent watching our TV shows, into a time that could get them active and ultimately motivate them to live healthier lives. This could help further illustrate our brand commitment to Thai people.

So the “Bright Exercise” campaign was created.

“Bright Exercise” is our initiative in an effort to encourage our audience to become more active. We dedicated a small rectangular space on one corner of the screens during our programs for exercise instructions. Audiences could follow these instructions and exercise while they watched our TV programs. The type of exercises varied depending on the time of day.