We created a Toy Sale app which bought together interactivity, transaction and animation.

Audiences were given experiences through augmented-reality, film and wallpaper, never before offered by an Australian retailer.

Static catalogues, POS and outdoor posters transformed into interactive, living 3D experiences through a simple scan. It had a lasting effect on Australian families.

“This toy has been spoken about every day since my son saw it come to life in the catalogue!!”

Increased Mums' consideration to shop by 14.1% month-on-month, against a 4% target.

Interactivity scores were exceptional against a backdrop of 2m target audience;

• Over 28,000 downloads in one month - Number #3 in iTunes Entertainment category

• Over 151,000 magical animations viewed

• Over 566,000 mobile page visits

• The average user recorded 28.5 engagements and/or page views

• The average time spent per engagement was over 3 minutes

That’s 711,000 minutes, or 493 days of engagement in 1 month. The equivalent of 15,800 episodes of the Australian kids’ favourite show, 'The Wiggles'.