To promote the collection we invited guests to immerse themselves in Palm Beach fashion via a spinning, 360?mobile-first soirée. By utilizing the phone’s accelerometer, we merged the digital and physical worlds, transforming the guest’s phone into a spinning 360 party-viewing portal. Parallax and layered animation provided a lifelike sense of movement and depth. We also encouraged guests to make their way through all three rooms multiple times, highlighting new products and details with each lap. Lastly, we worked to ensure everyone could attend by creating an experience, accessible on tablet, desktop and to those with hearing or sight disabilities.

Here is what we've learned from our recently launched experience:

1. The collection sold out within 3 hours online and within 1 hour in-store, making this the fastest design partnership sellout in Target history.

2. With the decline of traditional product carousel engagement, we wanted an innovative way to engage our guest. By immersing our guests in an interactive party, we brought the collection to life.

3. To reach the broadest audience, we chose to make this a browser-based HTML5 experience vs. a dedicated App.