Hong Kong, the birthplace of HSBC, comes alive each March for the Hong Kong Sevens: a weekend of world-class Rugby and extravagant fancy dress.

HSBC’s 2014 sponsorship campaign was based on a simple insight – players and fans come to the Sevens to showcase their skills; both on and off the field.

So we created a hero film pitting the best players from across the globe against the best dressed fans in an epic, hip-hop style battle - using #BRINGYOURGAME to invite everyone to the party.

This film aired at a Rugby Stadium in So Kon Po, Hong Kong