Mastercard is globally famous for bringing their special brand of Priceless to some of the world’s biggest sporting and culture events. But in Australia, the brand had been strangely dormant for many years. The organisation wanted to reawaken Priceless in a big way, so chose the largest global sporting event to take place on Aussie shores. The Australian Open.

Our brief was to bring Priceless to the AO in a way that would engage tennis fans and increase Mastercard brand relevance at massive scale.

The epic build was split into two key areas.

The pavilion downstairs open to all fans, featured two pools with the best view of the tennis. Our live interactive Bondi Beach Video Wall delivered the local beach life mixed with Mastercard brand messaging.

Upstairs a VIP experience for corporate guests, complete with technology displays, rooftop bar and beauty spa delivered one hell of a premium experience.

All were treated to acoustic music sets with upcoming Australian artists, and hosted by our iconic Lifeguards. We capped it all off with Priceless Surprise visits from tennis royalty including Leyton Hewitt, Chris Evert and Jim Courier.

The Beach Club became an iconic part of the AO and was loved by all. Lines were long each day and even the world’s media joined us for live crosses for the rooftop and a dip in the pool.