Everyone loves writing their own priceless ads. We’ve seen them everywhere: in stadiums, on t-shirts, on Letterman and the Simpson’s, on ads for the Brazilian presidential campaign. So, we ran two incomplete ads on the Academy Awards and invited consumers to “fill in the blanks” online.The only reward: a $50 gift card and the chance to have your ad run on tv.

According to the trade publication CardFlash, by the third quarter of 2007 MasterCard was the fastest growing credit card in the U.S. Coincidence?We think not.