According to research conducted by YoungMinds, 87% of young people worry about climate change and 82% worry about political issues such as war and conflict. Often, parents shy away from talking about these ‘adult’ topics, as they don’t want to worry their children, but their children are already aware of and worrying about these issues.

Talking isn’t the whole solution, but it can help us feel more able to cope and encourage us to seek support if we need to. And the earlier a person can get support for their mental health, the more effective it’s likely to be.

ITV’s landmark ‘Britain Get Talking’ campaign has led to over 100 million new or meaningful conversations since launch, but mental health having declined in almost 40% of British school children is a staunchly sobering statistic,” explains Susie Braun, director of social purpose at ITV.

Featuring a cast of children from across the UK, ITV’s Britain Get Talking doubles down that out of all the school subjects, often mental health is the hardest for kids to grasp. The spot rallies adults to encourage children to “do their homework and get talking” when it comes to how they are feeling.