Britannia Nutrichoice biscuits are a healthy snack option for fitness freaks. The brief was to weave a

narrative catered to like-minded audiences who take their fitness journey seriously and with pride.

This was to be done using Ranveer Singh, a popular Bollywood star from India

The objective was to make Britannia Nutrichoice the first choice for fitness enthusiasts.

Ranveer Singh is an Indian movie star. Ina. surprising twist of events, Ranveer walks through a

corporate office with some swag, flexing and posing his muscular body along the way.

His co-worker asks him, what’s up? The film turns on its head with Ranveer’s answer.