March 2008: BA launched their new home at Heathrow: the exclusive Terminal 5. It was designed to provide a smooth and enjoyable airport experience and the objective of the campaign was to position it as a key reason to Upgrade to British Airways.

The inspiration for the idea came from the terminal’s architectural features: an enormous glass building designed so passengers could effortlessly pass through it without stress, queues or waiting.

The creative idea: to turn T5 into a giant aquarium filled with shoals of fish - gliding through - demonstrating the calm feeling of travelling through T5.