Cannes Lions
TBWA\ISTANBUL, Istanbul / LUNA TBWA / 2006
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For the Luna Design Center TV ad we used Gerrit Dou's painting entitled "Old Woman Reading". We chose this painting for its aspect of Rembrandt's lighting technique. We continued his lighting technique by placing a light source into the composition. With this solution, we didn't need to make any modifications to the painting. While the old lady (Rembrandt's Mother)continues reading, the lights are turned off...
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