Cannes Lions
TRIBAL DDB, London / BRITISH GAS / 2003
Overview
Entries
Credits
Description
Tradesman, estate agents and solicitors are not collectively renowned for their professionalism, reliability and trustworthiness. Consequently it is difficult to know where to turn when it comes to needing one or all of these services for your home, leaving you to rely on a friend's recommendation. Fortunately house.co.uk from British Gas fills this void, taking the risk out of finding the right man for the job. The campaign humorously draws inspiration from posters for horror B-movies of the 1950s, casting dodgy tradesman, time-wasting estate agents and unreliable solicitors in the leading roles, with house.co.uk starring as the hero saving the day.
Similar Campaigns
12 items