Cannes Lions
OGILVYONE WORLDWIDE, Madrid / YELLOW PAGES / 2007
Overview
Entries
Credits
Description
Given that the great majority of products and services can be found in the Yellow Pages, we came to the conclusion that all our dreams can be found inside them. It was from this idea that the concept “ALL DREAMS START ON PAPER” was born.Using the stop-motion technique, we used a page from the 1967 Yellow Pages and crumpled it up with other balls of yellow paper to form the different shapes. When the animation ends, the only remaining piece of paper unfolds: the 2007 yellow page. It has the greeting printed on it and reminds everyone about the company’s 40th anniversary.
Similar Campaigns
12 items