We noticed that pending national events of 2012 were stirring strong feelings of ‘belonging’ in people, who wanted to feel part of something positive and tangible in their LOCAL area. This inspired us to develop ‘Transform Your Patch’. Every drink across every brand carries a 1cm² patch, representing a real 1cm² piece of land that will be regenerated into football pitches, skate parks, playgrounds and picnic areas all over the country. If consumers want to do more they can vote, nominate and volunteer for sites online, but if not, they can simply buy a drink and play their part.

This is Britvic’s biggest ever campaign. More brands, investment, communication channels and retailers than ever before. We’ve won trade support, with investment from national grocery chains and local independent retailers. Retail display and sales have outstripped all forecasts.We’ve won the support of consumers, by passing ownership of the projects to them, meaning that advocacy and conversation online have already achieved unprecedented levels:BSD share of soft drinks increased by 0.4% vs YA Record level of Feature & Display points with 96% increase versus YA 9.5% volume increase following launch of campaign in Feb 2012** Source: Nielsen Scantrack, Total Grocery Multiples (Incl. Coop), Date to 17th March 2012