Cannes Lions
BBH, London / BRITVIC / 2014
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In 2013, Tango made an advertising comeback with their first major TV campaign in years. Our onomatopoeic ‘Argh!’ campaign captured the orange intensity people experienced when they cracked open a can of Tango. ‘Swings’ shows three chavs getting together and discussing boys. When one of the girls takes a swig of Tango, she suddenly develops an orange steroid-in-a-can induced rage.
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