The project's objective was to increase brand awareness in a new market (students) and increase acquisition of Broadband in the younger tiers of the target audience (18-35 year-olds). Targeting the student market required a shift away from the safety of the traditional BT creative style. By adopting a static cartoon style, we accentuated the tongue-in-cheek and over-the-top sense of humour driving this campaign. Taking photo images and manipulating swinging body parts and sparkling teeth, we satirised the advertising style of 1950s America and its ideal consumer household.