Cannes Lions

Brothers

ALMAPBBDO, Sao Paulo / VOLKSWAGEN / 2016

Film
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OVERVIEW

Description

A young guy takes his dad to a family gathering. As he drives, the son asks why he hasn't spoken to Uncle Albert in so long. The father says that Uncle Albert only ever saw him as a competitive younger brother. Just then, the son makes a call to the uncle, using one of the technological features in the car, without his father realizing. The father lets it all out in an emotional, sincere response as he talks about his brother. Meanwhile, on the other end, the uncle listens and is moved by his brother's words. He cuts in, revealing that he's been listening and taking the father by surprise. When they arrive at the family reunion, the two brothers see each other and finally embrace. Voiceover tagline: "The New Gol. Strong like any Gol. Connected like no other."

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