Cannes Lions
McCANN NORDIC OSLO, Oslo / REMA 1000 / 2016
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A grandfather tries mend fences after a falling-out with his brother at Christmas-time. He's being spurred on to do so by his critical teenage grand-daughter, but she turns down all his complicated suggestions on lines to write in the Christmas letter.
After a series of attempt, he gives up the whole idea of writing a letter, and in stead the two of them drive through snowy landscapes to his brother, where he patches everything up with a simple, heartfelt "God jul", or "Merry Christmas".
Tag-line: Simple is often better.
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