People hate pre-rolls. Kolonial.no is the first online grocery store in Norway - that let's you skip the store and get your groceries delivered to your door step instead. The challenge: Few of our audience didn't knew about our service and was still shopping their groceries in the physical grocery stores. Brief: Make an online campaign that tells people about the advantages of shopping groceries online. Objectives: Build awareness, and knowledge about the service, and get more costumers.

Skip our ad and skip the grocery store. We knew that people hated pre-rolls. That's why we made skippable pre-rolls from recognizable and cringing grocery store situations. The idea gave a new meaning to the skip button and urged people to skip the grocery store - simply by skipping the ad.