Cannes Lions

BTOB SERVICES AND PRODUCTS

ALLAXIA, Milan / POSTE ITALIANE / 2005

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Overview

Entries

Credits

OVERVIEW

Description

A compass: for getting around the world of direct marketing.An ironic message: “You didn't come to Cannes - you probably got lost along the way…”A clear mission: Poste Italiane gives you all the support you need, across the board.

Outcome

To date a 2.5% redemption rate has been obtained.

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