The promotion was targeted toward children which is why we chose to implement it in Parque Rodó: Montevideo’s most popular park. One of the park’s most traditional ride is the Gusanito Manzana (Little apple worm) that we transformed into the “Crazy apple worm” for this promotion. We asked kids to show their blue tongues as a way of accessing the ride for free and spend a super fun afternoon with Bubbaloo.

This launch of Bubbaloo Manzana Aciloco translated into a 26% increase in sales compared to same period last year.