We appointed a man talented in bubblegum, Mr. Tasuku Wada for a strict coach.We developed 31 original bubble gum techniques.We developed a website which contains a database of bubblegum techniques and system for accepting movies/ photos from BA-BU members.We posted videos of the actual performances on the website and they were picked as one of the recommended videos of Youtube.We held “ALL JAPAN BUBBLEGUM CONTEST” a national competition for club members to compete showing their bubblegum techniques.We continuously delivered the message through magazine tie-in ads in a major comic magazine for kids, “KOROKORO Comic”Through these activities, our coach was invited by national TV network programs that are quite popular among the young generation as the guest to demonstrate his bubblegum techniques several times.

The idea of “BA-BU”, and its various activities, instantly caught the attention of several TV stations and print media nationwide. In addition, YouTube Japan placed a Bubblicious trick video on its top page as one of the recommended videos, generating tremendous traffic to the BA-BU website.As a result of continuous PR exposure and a number of events held nationwide, Bubblicious received many positive responses from customers and wholesalers, dramatically improving distribution. Sales volume, of its major flavor grape, increased by 54%, resulting in a 20% increase in total sales for the period versus the previous year.